Text Messaging Compliance For Businesses

 

If you are a business owner and use SMS messaging as a mission-critical tool and as a customer service medium, you have no choice but to meet text messaging compliance requirements. To leverage this format, you must fully understand the premises of an old regulation which regulates the way businesses communicate with their customers, known as the Telephone Consumer Protection Act (TCPA).

TCPA is a law that was enacted in 1991 to regulate telephone marketing calls, the use of automatic telephone dialing systems as well as artificial or prerecorded voice messages. The aim of this law is to protect consumers by preventing intrusive business practices and unwanted marketing messages by companies due to the rise of automatic telephone dialing systems.

With the TCPA, individuals can file lawsuits and collect damages for getting unsolicited telemarketing calls, faxes, auto-dialed or pre-recorded calls. Due to relentless advancements in technology, there are new rules in TCPA regulation, with the latest one added in 2013. In the year 2015, the Federal Communications Communication (FCC) released its TCPA Omnibus Declaratory Ruling and Order (simply known as the Order) which further clarifies the extent of the rule with regards to new technologies such as text messaging.

It is also important to monitor SMS as a business person. Compliance teams are now aware of the risks presented by the at-home work set-up that a lot of businesses have adopted as a result of the COVID-19 pandemic, including the rise in corruption and insider trading. With such heightened risks, it has become even more important for compliance officers to check in with the work-from-home employees and make sure that they “doing the right thing” as they work remotely away from their monitoring systems. Unfortunately, the increase in monitoring and activity reporting, has been met with a significant criticism from both compliance teams and financial professionals. They find the need to report and address compliance issues as annoying and intrusive.

For more information on text messaging compliance for businesses, visit our website at https://www.telemessage.com/

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