Things To Know About Text Messaging Compliance


Most businesses nowadays usually use SMS messaging as a mission-critical as well as a customer service medium. However, before you go ahead to leverage this format, you must fully understand the premises of an old regulation that regulates the way businesses are supposed to communicate with their customers or ensure text messaging compliance – the Telephone Consumer Protection Act. This is a law that was enacted way back in 1991 to regulate telephone marketing calls, artificial or pre-recorded messages as well as the use of automatic telephone dialing systems. It is aimed at protecting consumers by preventing intrusive business practices as well as unwanted marketing messages by companies due to the rise of automatic telephone dialing systems.

So how can the Telephone Consumer Protection Act help in ensuring text messaging compliance? The TCPA allows you to file lawsuits and collect damages for getting unsolicited telemarketing calls, pre-recorded calls, faxes or audio dialed calls. New rules in TCPA regulations have emerged as a result of relentless advancements in technology, with the latest one being added in 2013. The Federal Communications Communication, or simply FCC, released its TCPA Omnibus Declaratory Ruling and Order in 2015 to further clarify the extent of the rule with regards to new technologies, for instance text messaging.

Even though there are clear rules about what business can or cannot do to ensure text messaging compliance when contacting consumers, there are many businesses that are still not compliant. In 2016 alone, the FCC which oversees the Telephone Consumer Protection Act received more than four billion complaints from US consumers about unwanted calls and texts. Most of these complaints came from customers that were still getting texts or calls even after repeated requests to stop. If you are a company owner, you will want to avoid such complaints as much as possible because they can lead to lengthy litigation as well as hefty fines. You need to know what the TCPA says about SMS marketing and how to be text messaging compliance.

For more information text messaging compliance, visit my website at telemessage.com

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