Tips For Successful WeChat Trading

 

If you are looking to venture into WeChat trading, you need to know how to do it properly. With over 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, this app is without doubt a major player in Chinese social media as well as e-commerce. Introduction of WeChat Pay has made this platform more than just an instant messaging app. You can buy movie tickets, make small payments, and book restaurants or hotels using WeChat instead of cash or credit cards, which is constantly changing the lifestyles and consumers behaviors of Chinese people and providing new opportunities for brands to explore.

Apart from WeChat’s new role as a sales platform, it also provides a platform for brands to get direct feedback from customers, and especially for foreign markets to test the Chinese market before further investments. The following are some tips on how to make WeChat sales possible.

The easiest as well as most common way to sell on this app is to publish promotional information on your official account in form of articles or short messages, including product information, promotional campaigns and reviews. Launching promotional campaigns also happens to a common and effective way to grow subscribers. For instance, McDonald’s promoted its “buy one get one free” offer of French fries by publishing an article on its WeChat official account. This promotional post led to a boost in sales largely across China, and it has been able to reach over 100 thousand views with a lot of positive comments.

Another way to ensure successful WeChat treading is putting display advertisements on this app. There are two major options of direct advertising on this platform, namely Moments ads and Account ads.  Moments ads is where users can update their status by sharing photos, short videos and articles with their relatives and friends, and they can also go ahead and like or comment on other people’s posts at the same time. Brands can pay for Moments ads which appear on targeted users’ pages. Account ads appear as a banner ad at the bottom of a WeChat article. When a person is done reading a WeChat article, they will see the advertisement.

For more tips on successful WeChat trading, visit our website at https://www.telemessage.com/

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