What You Need To Know About TCPA And Text Messaging Compliance
Most business people in different sectors use SMS messaging as a mission critical tool as well as a customer service medium. However, before you leverage this format, you need to make sure that you fully understand the premises of an old regulation that regulates the way business people communicate with their customers. It is referred to as the Telephone Consumer Protocol Act, or TCPA. TCPA is a law that was enacted way back in 1991 to regulate the use of automatic telephone dialing systems, telephone marketing calls and artificial or pre-recorded voice messages. It aims to protect consumers by making sure that intrusive business practices and unwanted marketing messages by companies because of the rise of automatic telephone dialing systems are avoided. TCPA allows people to file lawsuits and collect damages for getting unsolicited telemarketing calls, pre-recorded calls, faxes as well as auto-dialed calls. Because of relentless advancements in technology, new rules in t